Robert Parker started wine advocate in 1978 and had been the forefather of critics till his retirement. He famously coined the 1982 vintage in Bordeaux superb. Ever since then, I still can’t buy one affordably.
A slight difference in ratings meant that winemakers could either buy a Mercedes or a Toyota.
Many other publications, master of wine (MW) and master sommelier (MS) joined the band wagon and tried to be an influencer. For a while, they did it with varying degree of success.
Depending on one’s allegiance, you would only drink wines recommended by these influencers.
After all, your liver capacity for punishment is limited.
The internet changed that model drastically.
The availability of information and apps handed influence back to the common folks. Wines were now democratically rated.
Vivino. Heard of them?
In Singapore, data shows that approximately 500k people use Vivino or roughly 10% of our population. That’s a lot!
Another survey conducted, showed that 70% of retail purchasers consulted Vivino before deciding their poison for the night. The most purchased wines are rated 4 stars and above, at a decent price point. What is decent? Have a look at your bank account.
Yet why is Vivino not widely adopted in other HORECA establishments, for wine purchasing? Apps have drawbacks. Most apps would only display feeds that are popular. Eliminating new discoveries and project wines.
Taking a leaf out of Tik Tok and XHS, wine professionals/critics have discovered a segment where their content can once again be valued by everyday consumers.
The key words are discovery and excitement
Their commitment to showcase upcoming wine regions like China, Thailand has opened doors for many wineries to showcase their produce on their platforms. James Suckling and Tim Atkins are some notable names. As a result bars like Vitis and Native are able to showcase some of South East Asia's pride.
The marriage of wine professionals and tech has made it a wonderful time to be drinking, for consumers.
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